Never Send a Human to Do a Machine’s Job


Never Send a Human to Do a Machine’s Job

 2,142.3  1,392.5


“Yong Zhao and his team have written a book that challenges the ideas not of how technology can make teaching better, but of how technology can create schools that are truly learner-centered. They focus not only on what technology could do better, but how the human element of schools is

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Estimated delivery by 2020/10/25



“Yong Zhao and his team have written a book that challenges the ideas not of how technology can make teaching better, but of how technology can create schools that are truly learner-centered. They focus not only on what technology could do better, but how the human element of schools is still needed now more than ever.” (George Couros, Division Principal, Innovative Teaching, Learning, and Leadership Consultant)”Dr. Yong Zhao continues to push educators’ thinking by taking a serious examination of the role technology has played (or hasn’t) in education in the last 30 years. The struggles he lays out are those that many are trying to overcome on an almost daily bases. The new thinking in this book needs to be read by those in the classroom and leaders alike.”  (Steven W. Anderson, Author)”This book masterfully address the issues related to technology integration in schools. Dr. Zhao artfully navigates through the misconception of technology as the ultimate solution to the challenges of teaching. The book provides useful examples of the successful marriage good instruction and good technology can have when properly balanced.” (Jared Covili, Author of Going Google and Classroom in the Cloud)”In the final chapter, Zhao shines a spotlight on the need to leverage the voice of the STUDENTS (#stuvoice) in our classrooms as an asset to our own evolving connected capacities as adults. The development of social media in today’s world is constant, and each day our students bring with them rich cultures and talents into our classrooms. Zhao identifies this ripe space for innovation to be infused, but a culture shift is necessary on the part of adults. It’s not about the tools but the people. Students need to be empowered and teachers (and especially school leaders) need to relinquish some control. We can breed innovation or stifle innovation here.” (Dr. Joe_Mazza, Leadership Innovation Manager)”Never Send a Human to Do A Machine’s Job is simultaneously an historical look at the myriad disappointments of technology in education over the past few decades and a vision for a future of a more personalized and product-filled educational experience. The vision provided in the book is realistic, well researched, and highly relevant to the needs of today’s learner. It is time to totally reimagine education. Are you ready?” (Curtis J. Bonk, Professor/President)”At this critical junction for education technology, we need voices like Yong Zhao’s. Never Send a Human combines a historical perspective on past failures with forward-thinking solutions, and his narration is eloquent all along the way. This book is transformational in its vision of teachers and tech working side-by-side for students.” (Angela Maiers, Educator, Author, and Founder of Choose2Matter)”Dr. Zhao’s instructional technology expertise shines brightly in this book. He does a wonderful job of describing the various ways in which educators and policymakers have misframed digital technologies to the detriment of their learning potential for students. Replete with numerous ways to think our way back out of our self-inflicted integration challenges, this book offers hope to those of us who are ready to reimagine the power of learning technologies in our schools.” (Dr. Scott McLeod, Director of Innovation and Founding Director)”Yong Zhao and his colleagues have written a valuable guide to the uses and misuses of technology in classrooms. They strip away all the false promises and hollow rhetoric and offer a clear framework for using technology in ways that allow students to create, not consume.”  (Tony Wagner, author of Creating Innovators and The Global Achievement Gap)

About the Author

Yong Zhao currently serves as the Presidential Chair and Director of the Institute for Global and Online Education in the College of Education, University of Oregon, where he is also a Professor in the Department of Educational Measurement, Policy, and Leadership. He is also a professorial fellow at the Mitchell Institute for Health and Education Policy, Victoria University. His works focus on the implications of globalization and technology on education. He has published over 100 articles and 20 books, including Who’s Afraid of the Big Bad Dragon: Why China has the Best (and Worst) Education System in the World, Catching Up or Leading the Way: American Education in the Age of Globalization and World Class Learners: Educating Creative and Entrepreneurial Students. He is a recipient of the Early Career Award from the American Educational Research Association and was named one of the 2012 10 most influential people in educational technology by the Tech & Learn Magazine. He is an elected fellow of the International Academy for Education. His latest book World Class Learners has won several awards including the Society of Professors of Education Book Award (2013), Association of Education Publishers’ (AEP) Judges’ Award and Distinguished Achievement Award in Education Leadership(2013).See flyers for Zhao’s books Never Send a Human to Do a Machine’s Job and the World Class Learners bundle.Gaoming Zhang is an Assistant Professor in the School of Education at the University of Indianapolis. She teaches educational psychology and educational technology courses in undergraduate and graduate programs. Her research interests include technology integration, teacher preparation, and comparative education. Her work has appeared in On the Horizon, the Journal of Early Childhood Teacher Education, Asia Pacific Journal of Education, Educause Review, and the International Encyclopedia of Education. Jing Lei is an Associate Professor in the School of Education at Syracuse University. Dr. Lei’s scholarship focuses on how information and communication technology can help prepare a new generation of citizens for a globalizing and digitizing world. Specifically, her research interests include technology integration in schools, the social-cultural and psychological impact of technology, e-learning, emerging technologies for education, and teacher technology preparation. Her recent publications include Handbook of Asian Education: A Cultural Perspective (2011, Routledge) and The Digital Pencil: One-to-One Computing for Children (2008, Lawrence Erlbaum Associates publishers).Wei Qiu is an instructional designer and adjunct faculty at Webster University. She received a Ph.D. in Educational Psychology and Educational Technology from Michigan State University. Her research interests include using technology to enhance students’ learning experience, second language education, and global competency development. 


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