Business Planning and Market Strategy

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Business Planning and Market Strategy

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About the Author

E.K. Valentin is an Eccles Research Fellow and Professor of Marketing and Management in the John B. Goddard School of Business and Economics, Weber State University. He is well-published in marketing and management journals and has taught various courses in marketing, strategic management, business research, and statistics at

Description

About the Author

E.K. Valentin is an Eccles Research Fellow and Professor of Marketing and Management in the John B. Goddard School of Business and Economics, Weber State University. He is well-published in marketing and management journals and has taught various courses in marketing, strategic management, business research, and statistics at the MBA and undergraduate levels. Dr. Valentin’s academic career was preceded by military service and a decade in business as a senior planning analyst, a marketing manager, and an administrative assistant to several corporate executives at a Fortune 100 company. In addition to teaching and writing, he enjoys consulting.

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