From the Back Cover
Selected as one of the Best Business Books of 2015 by the Wall Street Journal ‘Fascinating . . . stories don’t get much better than Alibaba’s’ Financial Times A riveting insider account of the rise, culture and influence of Alibaba, the Chinese e-commerce giant that is changing
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From the Back Cover
Selected as one of the Best Business Books of 2015 by the Wall Street Journal ‘Fascinating . . . stories don’t get much better than Alibaba’s’ Financial Times A riveting insider account of the rise, culture and influence of Alibaba, the Chinese e-commerce giant that is changing the face of global business. In September 2014, a Chinese company that most Westerners had never heard of held the largest IPO in history – bigger than Google, Facebook and Twitter combined. Alibaba, now the world’s largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base larger than Amazon’s, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride? In Alibaba’s World, author Porter Erisman, one of Alibaba’s first Western employees, shares inside stories and analyses Alibaba’s role as a harbinger of the new global business landscape – with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba – and its inevitable descendants – is both essential and instructive. ‘An absolute delight to read. Porter Erisman has crafted an insider’s loving portrayal of the world’s largest e-commerce site . . . If you like a well-written business yarn, read Alibaba’s World. It’s how the East was won’ New York Journal of Books
About the Author
Prior to joining Alibaba in 2000, Porter Erisman worked for Ogilvy & Mather in Beijing. From 2000-2008, Porter worked as a Vice President at Alibaba.com and Alibaba Group, at various times leading the company’s international website operations, international marketing, and corporate affairs as one of the company’s first American employees. He is the writer/director of Crocodile in the Yangtze, an award-winning documentary about the rise of Alibaba and its famous founder, Jack Ma. An expert on ecommerce in emerging markets, he has consulted to ecommerce companies in Africa, Asia and Latin America. He is the author of Alibaba’s World. He lives in Shanghai, China.